Updated: Jan 31
Make a shareable link
In short, most privacy laws say the policy has to be easy to locate and easy to access. So first, we have to create a link for it. I’ve got 2 options for you here.
Make a publicly viewable Google Doc with the policy and grab the link & QR code that sucker
If you have a google account, you have access to their version of Word called Docs. The great thing about Docs is that it's already online so it is inherently a link. You just have to make it public.
In the end, it should look like this.
Now just copy the link above and you’re good to go.
If you don't like that option, then you can get more tech with option 2 below.
2. Create a standalone page on your website that includes the policy
Now, just throwing up the page or the google doc likely won’t do anyone any good unless you link that somewhere, so where should you link it?
Put it in all the right places
Link on the footer of your website
About us section
If you already have the footer, this may be repetitive, but it’s not a bad idea either way. How you treat your potential customers' information is certainly a reflection of who you are as a businesswoman and reflects on the values of your company.
Any newsletter or freebie opt-in pages, sales pages, webinar registration pages, pop-up email request, etc
Basically, anywhere that you ask for someone's consent to contact them in the future or get more information about them. Because consent is sexy.
Although customers make a choice to give you info, it’s always good to give them the chance to see what you are going to do with it.
Throw in a short link somewhere near the ‘submit button
Arguably this is where some of the most personal data you get from your customers comes from, so let’s be sure to tell them it's in safe hands.
**Don’t have terms and conditions? That's another series.
Footer of your customer emails
If you’re asking for folks to give you information or even just respond to your emails, it's a great idea to go ahead and link that policy puppy in these too.
Plus, when you ask for permission before sliding into someone's inbox, they will probably let you hang around a little longer that way. And the longer they let you hang around, the more likely you are to get that discovery call or webinar attend or website visit that leads to more $$$ in your pocket!
**Disclaimer: This is only general information, not legal advice specific to your situation, and does not create a client-attorney relationship between you and Samantha Bradshaw, a Virginia licensed small business lawyer, or InLine Legal, a 100% virtual law firm. If you need legal advice, please contact a lawyer in your area.
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